Tag: Internal Comms
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Balancing Data and Storytelling
As mid-year reporting approaches, corporate communication faces the all too familiar tension between data-dumping, storytelling, and brevity. But it’s time to stop counting your words and start structuring your layers. Discover the process I use to turn complex data into 3 distinct tiers for clear strategic insight.
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Filter messages like these, Skip Inbox
In 2026, information is cheap, but resonance is rare. Most institutional communications fail because they bury the “why” under 50 boxes of “what.” This week’s Refraction explores the “Density Trade-off” and why a communicator’s real job isn’t to provide more data, but to protect the employee’s focus.
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Four Eyes are Better than Two
In Germany, the Four-Eyes Principle is a statutory cornerstone of risk management. But in communications, a second pair of eyes does more than catch typos. It acts as a strategic auditor, mitigating “Narrative Debt” and ensuring that technical expertise translates into actionable policy.
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The Comms Chicken or Egg Problem
Is industry experience a prerequisite or a distraction? While technical knowledge is vertical, communication is lateral. Explore why the “Curse of Knowledge” makes the communicator’s outside perspective an essential strategic asset for building bridges to understanding.
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