Driving Engagement and Growth

Project Title: Healy Academy Online Monthly Training

Company Overview: Healy World is a dynamic lifestyle and wellness company dedicated to promoting holistic health and wellbeing through innovative wearable devices. The Healy Academy serves as a platform for educating and supporting Healy World Members.

My Role: Project Owner

Key Responsibilities:

• Content Development: Created comprehensive training materials, including PowerPoint presentations, in both English and Spanish.
• Coordination: Managed guest speakers, coordinated logistics, and ensured smooth webinar execution.
• Moderation: Co-hosted webinars, moderated discussions, and answered participant questions.
• Metrics Analysis: Recorded, analyzed, and reported on engagement metrics.
• Logistics: Coordinated event scheduling, recording, and archiving.

Challenges and Solutions:

• Global Audience: Addressed geographical challenges by offering sessions at times convenient for both Americas and EMEA regions and providing recorded sessions for APAC.
• Low Attendance: Collaborated with regional sales departments to identify knowledge gaps and tailor future webinar topics. Implemented effective communication strategies to reach a wider audience.

Key Achievements:

• Increased participation: Successfully boosted attendance and engagement for English sessions by 144% and Spanish sessions by 325%.
• Effective Collaboration: Collaborated with key stakeholders to optimize content and execution.
• Successful Guest Integration: Seamlessly integrated external speakers into the webinar series.